WHERE ARE ALL THOSE MOTIVATED SELLERS? I KNOW WHERE!

Wealthy people have a great saying that they live by—buy low sell high. Most real estate experts will tell you that serious profits can be had if you can do business with motivated sellers. The trick is to find out where they congregate. Where does a person, who is desperate to sell their house, find help? If you knew that answer you could be on the fast track to huge profits very swiftly.

The answer to the question posed above is summed up in one word—Google! That is correct. Google and search engines like it are now the primary source for information discovery in the world today. This is particularly true when you consider people who are searching for solutions to their problems. With over two billion searches completed each and every day there has never been a faster means of information gathering.

Put yourself in the shoes of someone who is 90 days in arrears on their house payment. They need to find information, investors or even buyers who will help them out or buy their house. They go to Google and use a series of words (called keywords) to find immediate help. The combinations of words they use can be nearly infinite. Whatever words they use Google will provide search results. The number of people searching daily for solutions to their mortgage payment woes numbers in the tens of thousands. This is where the people you are looking for are!

How can you take advantage of this? You can use Google pay per click advertising to gain access to all of these desperate prospects. Use the search term “how to handle late mortgage payments” in a Google search. You will see two columns of search results. The column on the “right hand side” is made up of pay per click ads. This is a very unique form of advertising in that one only pays when someone clicks on the ad. You can use this type of advertising to connect with hundreds of motivated sellers.

Now there is an art to finding out which keywords you should use. You also have to have a solid web site page for these prospects to review after they have click on your Google ad. My company, In Touch Media Group (www.intouchmarketing.us), has developed a series of tremendous solutions to help anyone succeed using Google pay per click advertising. The bottom line is that Google is the place where motivated sellers are going to find solutions. Your job is to get in front of them when they execute their search.

Written by my good friend, Bob Cefail - Chairman, In Touch Media Group, Inc. CD

PS - If you register for the free teleseminar series at www.reimostwanted.com, check out our schedule page and see the BONUS call with Bob to get more informationon what Google Ad Words and In Touch Media Group can do to help you grow your real estate investing business and get a huge group discount on their services.